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Advertising is a form of selling. For thousands of years there been individuals who have tried to 56 others to buy the food they have produced or the goods they have made or the services they can 57 . But in the 19th century the mass production of goods 58 the Industrial Revolution made person-to-person selling inefficient. The mass distribution of goods that 59 the development of the railway and highway made person-to-person selling too slow and expensive. At the same time mass communication first newspapers and magazines then radio and television made mass selling through 60 possible. The objective of any advertisement is to convince people that it is in their best 61 to take the action the advertiser is recommending. The action 62 be to purchase a product use a service vote for a political candidate or even to join the Army. Advertising as a 63 developed first and most rapidly in the United States the country that uses it to the greatest 64 In 1980 advertising expenditures in the U.S. exceeded 55 billion dollars or 65 2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product 66 advertising. 67 advertising brings the economies of mass selling to the manufacturer it produces benefits for the consumer 68 . Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far 69 than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. Finally advertising 70 for the programs on commercial television and radio and for about two thirds of the cost of publishing magazine and newspapers. 56.A.request B. oblige C. affect D. persuade 57.A.transfer B. secure C. enjoy D. perform 58.A.resulting from B. dealing with C. leading to D. going for 59.A.followed B. preceded C. achieved D. induced 60. A. marketing B. advertising C. salespeople D agents 61. A. profits B. benefits C. interests D. gains 62.A. should B. would C. may D. will 63. A. business B. service C product D. profession 64. A. amount B. extent C. possibility D. utility 65, A similarly B. supposedly C. approximately D. accountably 66. A. with B. at C. into D. on 67. A. While B. Therefore C. But D. If 68. A. as well B. as usual C. as a result D. as a rule 69. A. more B. less C. cheaper D. dearer 70. A. works B. calls C. looks D. pays 56-60 D D C A B 61-65 C C A B C 66-70 D A A B D 答案解析： 1. D. A项request 意为要求、请求、恳求、申请等，常用的句型为request sb to sth；B项oblige意为迫使、责成、答应…的请求等；C项affect意为影响、起作用、感染、假装等意，常与to连用，表示影响到，作用于；D项persuade意味说服、劝服，常用句型为persuade sb to do sth表示鼓励或说服某人做某事。文中此句的意思为数千年来很多的个人说服别人购买他们生产或制作的商品。A,B,C三项都不符合句意。 2.D项transfer意为转移、调砖、传递；B项secure意为保护、担保 ；C项enjoy意为享受、欣赏、喜爱；D项perform意味旅行、执行、表演、操作等；句中是一个定语从句，先行词为services，也即使所选动词的宾语，在这里，services搭配的只能选perform，意思为提供服务。 3.C项.resulting from意为由…造成，由…产生；B项dealing with意为做买卖，处理，安排等意；C项leading to意为导致，通向，通往等；D项going for意为请人，努力获得，袭击等。此句的意思是"可是，19世纪的大规模生产引发的工业革命使得面对面的销售效率低下" 4.A项followed意为跟随，追随；B项preceded意为领先，先于，优于;C项achieved意为完成，达到，取得，实现；D. induced意为劝诱，促使，导致，引起。这句话的意思是"随着铁路和公路的发展而发展的大规模销售使个对个的销售显得太慢而且成本太高"，故而只能选A项。 5. B项 marketing意为销售，营销；B项advertising 意为广告，宣传； C项salespeople 意为销售员，推销员；D项agents意为代理人，代理商。这句话的意思是"同时大众媒体，先是报纸和杂志，然后是收音机和电视的发展使得商品可能通过广告而大规模销售"，句子重大众媒体，报纸和杂志，收音机和电视表明了是通过广告销售，而不是推销，代理等销售。 6. C这四个选项都有利益的意思，但是各有不同的使用场合和内在含义。A项 profits指的是利润，常用于企业的盈利；B. benefits是好处，福利，常指大众的福利好处；C. interests是利益，利息，常用于personal interests"个人利益", national interests"国家利益"等搭配，用于个人，集体，国家等各个具体的对象；D. gains指收获，泛指一切的所得和获得。这句话的意思是"任何广告的目的都是说服人们采取广告推荐的行为是符合他们的最大利益的"，因此指的是个人的利益，故而选interests. 7. C这四个选项都是情态动词，考察的是情态动词的用法。A项should表示应该； B. would 表示委婉的可能，将会，可能性较大；C. may 表示也许，可能性较小，很没有把握；D. will表示将要，愿意。这句话的意思是"这个可能的商品购买行为，为政治候选人甚至是军队提供了一定的服务性选票"，may be to purchase a product在这里是作为action的定语来修饰它，这里是很不肯定的猜测，故而选C. 8. A. business生意，商业，买卖；B. service 服务，服役；C product产品，成果； D. profession职业。句中Advertising广告业是一种生意，商业。这句话的意思是"作为一种商业，广告业在美国首先迅速发展起来" 9. B amount总数，总值；B. extent广度，宽度，长度，范围，程度；C. possibility可能性，潜能；D. utility效用，实用，有用。这句话的意思是"美国这个国家把最大程度的使用了广告"，to…extent 是一个短语，表示"到…程度"，故选B项 10. C similarly类似地，相似地；B. supposedly 想象上，恐怕；C. approximately近似地，大约 D. accountably由责任地，可解释地。这句话的意思是"1980年美国的广告花费超过550亿美元，大约占国民生产总值的2%"，2 percent是一个大约，估计的数据，因此选择C项。 11. 这里考察的是介词的搭配用法，spend some money or time on sth/doing sth, 表示花费钱或时间做某事。故选择D 12. A. While 然而，一般由于句首；B. Therefore因此，因而；C. But 可是，但是，一般用于句中； D. If如果，假使。前一段讲述广告的发展情况，而下一段事叙述广告与产品，销售的关系和影响。因而两段之间的关系是转折的关系，转移话题。而该空又在句首，故而选A. 13. A. as well 也，一般用于句末；B. as usual 照常，照例，一般用于句首；C. as a result 结果，作为结果； D. as a rule按照惯例，通常，一般说来。这句话的意思是"然而，广告在把大规模销售经济带给制造商的同时也给消费者带来了利益。"…as well表示"…也"。As well as 表示"也，和…一样"，常用于句中 14. B这句话的意思是"这些经济利益中的一些会惠及传递给购买者，结果使得一个主要通过广告销售的产品价格通常远远低于通过推销员销售的产品"，far less是一个固定搭配，表示"远远小于，远远少于" 15. D这句话的意思是"最后，广告为在商业电视和收音机的节目，为杂志和报纸发行的三分之二得用付费"pay for 是一个固定搭配，表示"偿还，赔偿，付出"
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